Church Street Animal Hospital: Winning New Clients Through a Payment Platform

Payment processing is often thought of as a back-office function. A new client's first impression of a practice usually gets credited to the care, the front desk interaction, or the physical space. The payment experience rarely shows up in that conversation. But the features a modern payment platform makes possible — text-to-pay, pre-appointment payment links, card-on-file convenience — can shift how clients experience a practice before they ever walk in. Church Street saw that shift firsthand.

Within the first month, Church Street had already gained new clients who specifically mentioned the convenience of Scratch Checkout as part of why they chose the practice. Refunds and reporting are now fast and easy, the text-to-pay feature is used regularly, and the team is happier with checkout day-to-day.

Church Street moved to Scratch Checkout about a month before submitting this testimonial. The integration with their practice software made the transition straightforward, the text-to-pay feature became a daily workflow, and the ability to add detailed messages to clients when pre-booking appointments turned the payment platform into a client communication tool, not just a transaction processor.